Gas Bills Advertising

With PNG making a slow but steady inroads in the country, we are seeing the emergence of a new demographic segment. A segment which is identified as a PNG consumer. PNG Consumer = Upper Middle Class and Middle class, living in regular urban organised colonies. A clear demarcation from SEC perspective a PNG bill is delivered to the educated and the upwardly mobile class of consumer. PNG Bills are a good medium to be used by brands in the Kitchen Appliances Category. New age businesses whose “call to action”, can be from a mobile phone should also consider this advertising medium. A classic fitment of this medium is for the snacks and food additives (Masala) brands. The association is simply natural and makes for good advertising sense.